Introducing “AYLA,” a collagen jelly supplement designed for Gen Z females. Studio.byYSR was responsible for the Art Direction, Branding, Packaging and Product shooting. The brand identity and packaging design embody vibrant colors to appeal to the new generation, while the lychee flavor provides a delightful before-bed treat. The packaging unfolds into a charming pop-up 3D display featuring friendly mascot designs, creating a unique and interactive experience. AYLA combines innovative design, enticing flavors, and a youthful aesthetic, establishing a strong connection with its target audience and offering an unforgettable product experience.