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Algo
Torino, ItalyMarch 31, 2026
Mindsparkle Mag
Cardiff-based branding studio Uned created a multimodal brand system and partnered with Algo to develop a bespoke generative design tool enabling teams across the client organization to create brand assets while preserving strict brand consistency.
For a large organization like TfW, rolling out a brand at scale is a major challenge. As brand guardians, Uned Studio wanted to protect the identity while making it accessible to non-designers. The result is a branded creative tool that lets anyone on the team produce on-brand visuals without technical skills.
At the core of the system is the T Network — a unified transport system connecting rail, bus, walking, and cycling. This translates into “Travel Lines,” a graphic element inspired by maps, where colored gradients follow paths to express movement and connection.
To achieve this, Algo built a custom WebGL-based solution, as standard tools couldn’t properly render gradients along paths. The system relies on a precise grid where lines stack in a pixel-perfect structure, constrained to 45° and 90° angles.
Branded creative tools like this enable teams to produce assets quickly while freeing internal creative teams from repetitive work, allowing them to focus on higher-value creative tasks.
The tool also includes generative features. Alongside a set of prebuilt layouts, users can generate infinite new Travel Lines compositions with a randomize function, balancing flexibility with brand control. Additional controls allow teams to adjust layout, motion, and appearance within defined guidelines.
Available
Torino, Italy
