Plus
Menu
Algo
, TorinoMarch 31, 2026
Mindsparkle Mag
Cardiff-based branding studio Uned created a multimodal brand system and partnered with Algo to develop a bespoke generative design tool enabling teams across the client organization to create brand assets while preserving strict brand consistency.
For a large organization like TfW, rolling out a brand at scale is a major challenge. As brand guardians, Uned Studio wanted to protect the identity while making it accessible to non-designers. The result is a branded creative tool that lets anyone on the team produce on-brand visuals without technical skills.
At the core of the system is the T Network — a unified transport system connecting rail, bus, walking, and cycling. This translates into “Travel Lines,” a graphic element inspired by maps, where colored gradients follow paths to express movement and connection.
To achieve this, Algo built a custom WebGL-based solution, as standard tools couldn’t properly render gradients along paths. The system relies on a precise grid where lines stack in a pixel-perfect structure, constrained to 45° and 90° angles.
The tool also includes generative features. Alongside a set of prebuilt layouts, users can generate infinite new Travel Lines compositions with a randomize function, balancing flexibility with brand control. Additional controls allow teams to adjust layout, motion, and appearance within defined guidelines.
Branded creative tools like this enable teams to produce assets quickly while freeing internal creative teams from repetitive work, allowing them to focus on higher-value creative tasks.
Available
,
Torino
