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Socio Design
March 20, 2017
Mindsparkle Mag
Socio Design brings a calm, editorial elegance to this site for ZeroFat, a brand built around infrared light-therapy wellness. Airy white space, a delicate serif-and-sans pairing and phrases like “Feel the glow” and “The beauty of simplicity” set a spa-like, premium mood, while crisp product renders of the sculptural white device are punctuated by warm copper tones from its infrared glow. Photography of athletes mid-session grounds the technology in real bodies and movement, and the generous, unhurried layout lets every section settle before the next. It is a beautifully restrained example of web design where art direction does the heavy lifting.
Credits: Socio Design
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