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Rotate°

DATE

March 20, 2019

EDITOR

Mindsparkle Mag

Wolf & Rita

Rotate° gave childrenswear label Wolf & Rita a warm, editorial storefront that feels more like a fashion magazine than a shop. A caramel backdrop wraps a full-bleed portrait of a young model in a colour-blocked swimsuit and frayed navy scarf, while an oversized serif headline announces the SS18 collection, Hi Mister Ed!. The elegant type mixing, generous negative space and single Shop Now prompt keep the tone unhurried and refined. It is a beautifully art-directed piece of e-commerce web design where confident typography carries the mood.

Credits: Rotate°

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