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Daniel Spatzek
September 24, 2018
Mindsparkle Mag
Daniel Spatzek designed this bold, high-contrast landing page for the VIITA Titan HRV smartwatch, layering massive white condensed lettering over swirling black-and-white liquid titanium textures. Product renders of the rugged silver watch — glowing with green data, GPS maps and heart-rate readouts — are cut into the type, so the headline “Titan” reads as both word and image. Copy about a smartwatch “manufactured out of titanium,” along with Icelandic landscape fragments, reinforces a tough, elemental character. It is a striking, brutalist-leaning piece of typography and product web design. The heavy, layered web design gives the wearable a genuinely epic presence.
Credits: Daniel Spatzek
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