Mindsparkle*

Toby Grubb

April 18, 2017

Mindsparkle Mag

This. design

Toby Grubb crafted this striking portfolio piece under his studio This. design, presenting the Aurora North identity as a cinematic scroll. The project opens on a dark, star-flecked aurora borealis photograph before revealing a crisp triangular wordmark inspired by the northern skies. Holographic-edged business cards, muted stationery threaded with pink and orange accent lines, and a smooth gradient donut chart of the colour palette give the case study a polished, considered rhythm. It is a confident example of branding and web design presented with real care for detail.

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