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Studio Six

May 02, 2018

Mindsparkle Mag

Studio Six

Studio Six opens with a bang — quite literally — layering an oversized orange numeral "6" over a dramatic black-and-white photograph of a rocket launch. It is a witty, high-impact hero that sets up the agency's playful self-interrogation: "Are We Designers? Ad Men? App Makers? ... Absolutely." rendered in a big, elegant serif that runs down the page. The New Zealand studio balances that boldness with plenty of white space and a measured two-column manifesto about design as a way of thinking. Orange accents and a dark footer tie the identity together while keeping the reading experience clean and unhurried. It is a charismatic study in web design and art direction that pairs ambition with real typographic craft.

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