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Campaign Monitor

August 08, 2017

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The Daily Donut

The Daily Donut is a joyfully sweet case-study microsite from Campaign Monitor, telling the story of a New York donut blog through email marketing. Candy-coloured blocks of pink, mint and sky blue frame cheerful donut illustration, a chef mascot and playful hand-lettered exclamations like BOOM! that keep the scroll feeling light and fun. Bold infographics — a stacked-donut chart, a 250,000-subscriber payoff — turn the marketing narrative into something genuinely delightful to read. The illustration-led layout and confident colour make a dry subject feel warm and human. It is a charming, well-crafted piece of storytelling web design.

Credits: Campaign Monitor

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