Mindsparkle*

Studio.Build

September 19, 2018

Mindsparkle Mag

Studio.Build

Studio.Build opens its portfolio with real-world swagger, framing a towering billboard against a bright, cloud-scattered sky. The board carries the studio’s Nike Track and Field work — a punchy system of cobalt blue, black and grey with hammering repetitions of “FAST” and rallying lines like “Victory is made of a million seconds.” The full-bleed photography grounds the graphic design in its environment, while a slim top bar, a vertical “Show About Us” tab and quiet dot pagination keep the interface out of the way. The “Nike, USA” caption and a simple “View Project” link at studio.build invite a closer look without clutter. It is a bold, self-assured showcase where strong typography and branding take centre stage.

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