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McLane Teitel, Kyle Stuart, Andrea Kim

DATE

September 14, 2021

EDITOR

Mindsparkle Mag

Squarespace

McLane Teitel, Kyle Stuart and Andrea Kim shaped this warm, confident hero for Squarespace, wrapping the brand’s “Make It.” message in a peachy terracotta gradient and soft organic shapes. A bold white headline anchors the left while an editorial product photograph — a laptop showing a playful “Addicted to socks” storefront beside a real leg modelling colour-blocked socks — brings the promise of building an online shop to life. The palette of blush, clay and muted green feels friendly and premium at once, and the generous whitespace keeps the single call to action front and centre. It is a piece of web design that trades hard sell for easy charm. The considered art direction makes even a template pitch feel like a lifestyle brand.

Credits: McLane Teitel, Kyle Stuart, Andrea Kim

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