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Schoener + Semplice

July 09, 2018

Mindsparkle Mag

Schoener made with Semplice

Schoener makes its case through pure typographic force in this stark, Swiss-flavoured portfolio. The page is almost entirely black-and-white: a compact 'SCHŒNER' wordmark and a single red menu bar sit above a wall of enormous display capitals reading 'Gebrauchsgrafik, Design, Typographie, Buch + Schrift'. Beneath a simple 'Selected Work:' heading, projects scroll as a bulleted list — From A to B, Zoom Grotesque, Elegant Lux Pro Font, Olympic Risographs — each set in the same commanding grotesque. There is no imagery competing for attention; the letters themselves are the design. It is a bold, uncompromising study in typography and type design.

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