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Mackey Saturday + Semplice
July 15, 2018
Mindsparkle Mag
Mackey Saturday designs timeless visual identities for evolving brands, and this Semplice-built portfolio at mackeysaturday.com puts that promise front and centre. The layout is almost entirely white and unhurried, letting each marquee case study breathe: the Oculus mark glowing on black, a script Instagram logotype on a purple gradient, and a bold blue Luxe wordmark. Short, plain-spoken captions explain the thinking behind each identity without ever crowding the work. A neat roster of other brands — Neighborly, SeatGeek, Sentry, Ghost — reinforces the depth of the practice. It is a masterclass in confident logo design and branding, presented with the same clarity as the marks themselves.
Credits: Mackey Saturday + Semplice
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