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Johannes Leonardo + Semplice
July 07, 2018
Mindsparkle Mag
Built on Semplice, the portfolio for Johannes Leonardo carries the poise you would expect from an agency ranked No. 4 on Ad Age's 2018 A-List. The hero pairs a bright team photograph against colour-blocked panels with the AdAge A-List & Creativity Awards badge, setting a self-assured editorial tone. Below, big case-study images alternate with tight captions — adidas Originals x Alexander Wang's 'Sold Out' billboards, an Amazon Fire TV spot, MassMutual's 'The Unsung' — in a clean, generously spaced grid. A warm 'Say Hi' sign-off closes the page with personality. It is confident, campaign-driven art direction and campaign work, framed with editorial restraint.
Credits: Johannes Leonardo + Semplice
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