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Rōnin Amsterdam

December 07, 2018

Mindsparkle Mag

Randstad – Human Forward

Rōnin Amsterdam turns Randstad's Human Forward into a playful, animated interactive story built for the phone. Bold primary colours — cobalt blue, red and sunshine yellow — combine with simple geometric shapes across a sequence of mobile screens, inviting visitors to 'unlock the story through touch' via a fingerprint interaction. The motion, the tactile prompts and the friendly Dutch copy give the campaign real warmth and momentum, and a final 'tools to make it personal' section keeps things human. It is a joyful example of storytelling through movement. A charming showcase of interactive design and lively animation.

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