Mindsparkle*

Present Plus

August 21, 2016

Mindsparkle Mag

Present Plus

Present Plus fills the screen with a single arresting film still — an elderly, bespectacled face in soft focus — to introduce its video and motion work. The infinity mark sits top left, a dotted circle frames the “One Minute Wonder” title, and an impressive client roll of Nowness, The New York Times, Vogue, Adidas and more runs along the foot of the page. The full-bleed imagery and restrained white typography keep all attention on the storytelling. It is a cinematic piece of web design and art direction for a studio that clearly lets its films lead.

Credits: Present Plus

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