Mindsparkle*

Love + Money

January 26, 2021

Mindsparkle Mag

Paire

Love + Money keeps things comfortable and characterful on Paire, a sock brand with a friendly, tactile feel. A large circular photograph frames a pair of feet in crisp white socks on a warm orange carpet, ringed by looping ‘feels good’ script that curves right around the image. The confident slab-serif ‘The Comfiest Socks’ headline and a simple pill-shaped ‘Shop Now’ button sit against a calm blue-grey backdrop. It is playful without trying too hard, letting one well-styled photo and a nice type pairing carry the hero. Warm, considered typography makes this an inviting bit of e-commerce web design.

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