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Ark Visual

March 05, 2021

Mindsparkle Mag

Ark Visual

Ark Visual greets visitors with an editorial three-column grid, its “A R K” masthead set in a refined serif above the words “Branding & Visual Direction.” Each column frames a different facet of the studio’s output — a riotously colourful Tel-Aviv street illustration, a sculptural black-and-white patterned object, and warm product photography for Otello, a local gelateria. The mix of playful illustration and disciplined type shows a studio comfortable moving between exuberance and restraint. Elegant italic captions and generous white space give the whole layout the feel of a well-art-directed magazine. It is a charming, confident branding portfolio, viewable at ark-visual.com.

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