Mindsparkle*

Isaac Powell & Sam Goddard

March 25, 2021

Mindsparkle Mag

Fat Free

Isaac Powell & Sam Goddard crafted this confident portfolio for video studio Fat Free, opening on a warm greige canvas sliced by a single angular sheet of white that lends the layout a quiet sense of movement. A commanding dark headline — "We work with ambitious brands that need courage, clarity & consistency in their video, inside & out" — anchors the page in oversized, characterful lettering, while a custom circular monogram and the line "Bravery without ego" set an assured, understated tone. A sliver of dark showreel footage peeks in along the bottom edge, hinting at the motion work without shouting about it. It is a restrained, editorial piece of web design that lets bold typography and generous negative space do the talking.

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