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Nike
April 09, 2021
Mindsparkle Mag
Nike turns its social mission into a bold visual statement with Purpose, a site that puts athletes and optimism front and centre. The hero pairs a powerful photograph of a runner mid-stride with playful, hand-painted blobs of pink, cornflower blue and fiery red that swirl across the frame like lane markings reimagined. A towering condensed sans-serif spells out ‘Breaking Barriers’ in crisp white, anchoring a layout that feels energetic yet purposeful. The warm track tones and candy-bright shapes give the page a joyful, human warmth rarely seen in corporate reporting. It is a confident piece of web design and art direction that makes impact reporting feel alive.
Credits: Nike
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