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Mouthwash

DATE

March 25, 2021

EDITOR

Mindsparkle Mag

STURDY.

Mouthwash gives Los Angeles creative house Sturdy a bold, cinematic calling card. A warm greige canvas frames a centred video still — a performer in red leather amid blue-lit shipping containers — above a colossal black ‘STURDY.’ wordmark that anchors the whole page. A single line of small caps, ‘Creative house and digital delve est. 2018’, keeps the branding lean and self-assured. The interplay of soft neutral space and that heavyweight logotype feels effortlessly stylish and current. It is a striking pairing of typography and art direction.

Credits: Mouthwash

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