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2x4 Madrid

June 10, 2017

Mindsparkle Mag

Norman Foster Foundation

2x4 Madrid gives the Norman Foster Foundation a website of near-architectural restraint, all light grey space and quiet confidence. A single large photograph of the foundation’s gallery — a vintage car beside a delicate geodesic model under glass — anchors the page, paired with a short mission statement about anticipating the future of architecture and design. The typography is understated and precise, and a slim vertical menu tucked into the lower right keeps navigation almost invisible until needed. This is disciplined art direction where generous emptiness signals seriousness and craft. The result is a piece of institutional web design as composed and considered as Foster’s own buildings.

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