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Long Vu

November 03, 2016

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Nickel Bronze acoustic strings

For D’Addario’s Nickel Bronze acoustic strings, Long Vu crafted a moody product microsite dressed almost entirely in black and warm bronze. A finely detailed circular emblem anchors the centre, paired with expressive hand-lettering that invites visitors to “reveal the unique character of your guitar”. Subtle vertical lines evoke guitar strings, while a single “start here” cue draws you into the experience. The vintage-tinged typography and premium palette make this a tactile, characterful piece of web design.

Credits: Long Vu

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