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ThoughtMatter
August 08, 2021
Mindsparkle Mag
ThoughtMatter brings warmth and humour to Moopers, a shop devoted entirely to pugs. A cosy taupe-and-cream palette, a soft hand-drawn logo and comic-style speech bursts — a red “Treats!” and a blue “Wipes…” — point playfully at cropped close-ups of a pug’s and its owner’s eyes. The headline “Products to fawn over” and copy about “pug worthy products” set a cheeky, affectionate tone, backed by a charming line drawing of a woman cuddling her dog. Every element leans into personality, making the store feel more like a love letter than a catalogue. It is a joyful mix of illustration and playful branding.
Credits: ThoughtMatter
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