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Nice People
February 28, 2022
Mindsparkle Mag
Nice People strip things back to the essentials in this crisp identity and website for Prime Projects. A warm off-white canvas gives room to oversized black sans-serif type that spells the studio name across bold stacked lines, cropping a single interior photograph – an orange-cabinet loft kitchen – neatly between them. The confident typography and generous negative space create a calm, architectural rhythm that lets the work speak for itself. It is minimal web design done with real assurance, and you can view it live at Prime Projects.
Credits: Nice People
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