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LOOVVOOL
December 18, 2018
Mindsparkle Mag
LOOVVOOL introduces itself with a promise to create distinctive high-end brands, and the work on show more than lives up to it. Set against clean off-white space and an elegant, airy serif wordmark, the LOOVVOOL portfolio moves through beautifully styled mockups — a black presentation box holding fine-art photo prints, the VOLTA notebook, a dark MemoriesLab 'Black Ink' bottle catching the light, and THE LUMIERE cards resting on marble. Everything is monochrome and softly lit, letting texture and material do the talking. It is a masterclass in restrained luxury branding and considered packaging. Quietly sophisticated and thoroughly desirable.
Credits: LOOVVOOL
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