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Acquired Aesthetic
April 09, 2022
Mindsparkle Mag
Acquired Aesthetic brings a warm, thoroughly modern touch to children’s brand jnr.life. The hero photograph — a red-haired toddler reaching for a stack of soft, upholstered play blocks in muted sage, oatmeal and red — is bright and tactile, wrapped in a friendly rounded headline that reads ‘ready. set. play. all day.’ A cheerful mustard logotype and a simple Shop / About / We Care menu give the store a boutique, considered feel rather than a busy retail one. Thoughtful notes about learning through play reinforce the brand’s gentle values. It is lovely branding and clean UI design, live at jnrlife.com.
Credits: Acquired Aesthetic
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