Mindsparkle*

Pierre Nguyen

June 26, 2017

Mindsparkle Mag

Jaune de Chrome

Pierre Nguyen conjures quiet luxury in this website for Jaune de Chrome, a Parisian house of Limoges porcelain. Moody, richly textured still-life photography of metallic-glazed tableware sits against deep blacks and soft greys, evoking the alchemy of enamel and fire. Elegant French serif typography — the collection name “Aguirre”, and display letters scattered playfully to spell “Identité” and “Ateliers” — lends the page a couture, editorial refinement. The generous darkness and careful pacing make each collection feel like a jewel presented in a vitrine. It is a sumptuous marriage of typography and web design.

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