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Hinterland
August 05, 2017
Mindsparkle Mag
Hinterland uses its own site to walk through the Well Rounded Sound identity, a brand for a boutique audiophile speaker maker. Rich photography of warm wooden speakers frames the case study alongside a distinctive circular logo whose wavy line echoes both sound waves and the product's rounded form. Kraft-paper business cards, clean stationery and a bold black type slide show the identity applied with quiet consistency, a real lesson in branding. Plenty of white space and a soft custom rounded typeface give the whole story a tactile, considered feel. It is a polished showcase of logo design capped by a client quote praising the studio's careful process, and you can see it in full at hinterlandstudio.com.
Credits: Hinterland
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