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Herdl
September 12, 2018
Mindsparkle Mag
Herdl gives healthy-food brand Genesis a gloriously offbeat welcome, trading clean minimalism for a dense, hand-drawn illustration rendered in silver on black. A wavy, psychedelic “Genesis” logo crowns a mystical scene of a smiling moon and sun, stars, flowers, a bearded figure and a serpent — with a glowing burger enshrined at its centre like forbidden fruit. The tattoo-flash style and “Organic + Healthy” tagline give the whole thing a knowing, witty charm, while a single “Enter” invites you in. It is a bold, characterful reminder that food branding can have a sense of humour. A striking piece of illustration-led branding.
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