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Noughts & Ones
July 15, 2021
Mindsparkle Mag
Fussy is a sustainable, refillable deodorant brand, and Noughts & Ones give it a store that feels as clean and considered as the product. A calm grey stage lets the pastel and burnt-orange refill cases sit centre-frame like a still life, their soft rounded forms doing most of the persuading. Big, no-nonsense black type states “Next Generation Deodorant”, punctuated by hits of neon yellow across the shipping bar and call-to-action. A tidy strip of press logos and review stars quietly builds trust without cluttering the layout. It is polished, upbeat branding and commerce web design that make a refill habit look genuinely desirable.
Credits: Noughts & Ones
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