Mindsparkle*

Spicy Web

November 30, 2018

Mindsparkle Mag

Cuveé Chocolate

Spicy Web wraps Cuveé Chocolate in a mood as rich as its product, opening with the line chocolate crafted for wine connoisseurs. Deep browns and near-black backgrounds are lit like a fine-dining table, with atmospheric photography of chocolate, wine glasses and the makers themselves. An elegant serif and small gold flourishes lend a sense of occasion, while alternating text-and-image blocks keep the long scroll moving gracefully. The result feels artisanal and premium, matching the small-batch story the brand tells. It is atmospheric art direction and branding that make you crave a square of dark chocolate.

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