Mindsparkle*

Davide Mascioli

December 25, 2020

Mindsparkle Mag

Chip&Byte

Chip&Byte presents itself as a lively marketing and communication studio, and Davide Mascioli leans into bold colour to make it memorable. A confident violet frames the whole site while sunny yellow panels, rounded "Say Hi!" buttons and playful arrows keep the energy high and the tone approachable. Service areas are laid out as neat coloured tags — Art Direction, UI/UX, Brand Strategy, Web Design — and case studies like the Birra e Griglia Fest event branding show the studio's range across print and digital. Snappy microcopy such as "View All Works" and "Hey! We are here for you" gives the pages a friendly, human voice. It is a spirited, colour-driven exercise in branding and web design that clearly enjoys its own personality.

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