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We Are Fred

United Kingdom

November 11, 2025

Mindsparkle Mag

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Bywater

Bywater Properties approached We Are Fred with a clear challenge: their existing website no longer reflected the forward-thinking, contemporary nature of their brand. While the content was strong, the user experience felt outdated, navigation was clunky, and the visual identity lacked the polish needed to connect with their audience. The task was to reimagine the website from the ground up, modernising its look and feel, creating a more intuitive user experience, and crafting a digital presence that aligned with Bywater’s purpose and story.

Highlights

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A three-panel layout showcases modern architecture and two men in tailored shirts, set against a clean white background.
A grid displays headshots and titles of team members on a dark gray background, highlighting their roles in the organization.
A historic building is illuminated at dusk, showcasing its architectural details against a dark background.
A stylized website layout featuring sections for different content, highlighted by bold typography and vibrant images.
A modern building facade in dark green, featuring people walking and a prominent sign displaying "35DP."

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Credits: We Are Fred

Developer: Mark Orral

property sotd website
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