RADCAT Design turns a corporate insights report into a genuinely cinematic experience for BetterUp’s 2021 study on inclusive leadership. The hero is a gorgeous painterly illustration: a blue rowboat filled with a diverse crew drifts, almost weightlessly, above a mirror-calm lake framed by soft rocky headlands under a pink-to-blue dusk gradient. The BetterUp wordmark sits neatly up top, while an elegant serif-and-italic headline — “A new kind of inclusive leadership for a new world of work” — grounds the scene in white. The dreamy colour palette and richly textured artwork give a business report an unexpectedly emotional, hopeful tone. It is a lovely marriage of illustration and editorial design that makes weighty subject matter feel human and inviting.