Mindsparkle*

Ben Mingo

January 05, 2018

Mindsparkle Mag

Ben Mingo

Ben Mingo's portfolio is a study in confident minimalism, built around a single drag-through slider that puts each project centre stage. The opening frame pairs a soft, muted product still — an app screen and abstract 3D forms laid out on a pale surface — with an oversized black serif word, "Zero", floating over the composition. Delicate supporting labels ("Branding 2016", "1—5", "Archive", "Drag") frame the canvas without ever crowding it, letting acres of light-grey space carry the mood. The restrained type-led layout signals the sensibility of a designer and Mouthwash partner comfortable letting a few elements do a lot of work. It is elegant, unhurried web design that trusts whitespace and typography to hold attention.

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