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Trouble
September 25, 2018
Mindsparkle Mag
Trouble crafted this refined editorial lookbook for Bang & Olufsen’s AW18 collection, organising it around natural pigments with softly titled “Limestone” and “Terracotta” chapters. A muted palette of blush, sand and warm clay runs throughout, pairing elegant serif headings with fashion-grade photography of models in earthy tones against sun-baked adobe walls. B&O’s speakers and headphones appear as quiet hero objects alongside tidy product cards and floating cloud-like motifs, blurring the line between store and magazine. It is a beautifully art-directed piece of editorial web design that feels calm and luxurious. The considered art direction turns a product page into a mood.
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