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51North
September 20, 2018
Mindsparkle Mag
Dutch studio 51North turns an advertising-industry party into a piece of nocturnal theatre with the site for Adnight, part of Amsterdam E-Week. A near-black canvas dusted with a fine dot grid and scattered neon squares in pink, blue and cyan sets a club-like mood, while the glowing “ADNIGHT” wordmark streaks across the centre as though caught mid-flash. Hot magenta light bars, an outlined “Buy Tickets” button and crisp uppercase navigation keep the energy high but the layout disciplined. The date line — Friday, October 5th — anchors the composition in the lower corner like a poster tagline. It is a confident, high-contrast bit of web design that trades on atmosphere and motion.
Credits: 51North
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