Mindsparkle*

Mike Zak

November 06, 2020

Mindsparkle Mag

Adience

Mike Zak gives B2B market research a refreshingly human face with this crisp, confident site for Adience. The design leans on generous white space and a large, warm serif that greets visitors with a simple 'Hello. We are Adience.', the studio name picked out in a lively green that echoes the leaf-like mark. It is minimal but never cold, its calm rhythm and single accent colour signalling clarity and craft. A slim electric-blue band anchors the foot of the screen, adding just enough tension to keep things interesting. Elegant, editorial web design that trusts typography to carry the message.

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