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Build in Amsterdam

December 18, 2016

Mindsparkle Mag

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A-dam Underwear

Build in Amsterdam brings its trademark wit to A-dam Underwear, an online store where every pair of boxers is a character with a name and a story. Oversized headlines crash across the layout while bright colour blocks, cheeky copy and lively lifestyle photography keep the mood irreverent and fun. Editorial features sit comfortably beside the shop grid, happily blurring the line between magazine and commerce. It is a bold, playful piece of web design and art direction that turns a simple product into a genuine brand personality.

Credits: Build in Amsterdam

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