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BAO Agency Ltd.

July 07, 2017

Mindsparkle Mag

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54celsius

BAO Agency created this crisp online store for 54 Celsius and its cult PyroPet range — geometric, low-poly animal candles that melt to reveal a metal skeleton. A slim charcoal sidebar carries the angular PyroPet logo while the hero lines up three faceted creatures, a red dragon, black cat and blue unicorn, under a simple 'Shop Pyropet.' Below, the products fill a clean, evenly spaced grid of pastel candles on soft grey, each shot playing on the range's mischievous burn-to-bones concept. The neutral interface deliberately steps back so the characterful product photography can lead. It is a tidy, well-judged piece of web design that balances quirky charm with easy shopping.

Credits: BAO Agency Ltd.

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