Mindsparkle*

Oui Will

June 07, 2017

Mindsparkle Mag

AMAIO

Oui Will crafted this elegant site for AMAIO, a luxury swim and resort label meticulously crafted in Los Angeles. Timeless is the operative word here: a soft palette of blush pink and duotone cyan wraps around editorial imagery of models along rocky coastlines, giving the whole experience a dreamy, sun-washed mood. A refined serif logo and airy asymmetric layout let the swimwear photography command the page, while a bold black closing section adds a note of contrast and sophistication. It is a graceful piece of web design with a strong sense of art direction. Stylish and emotional are the two main features of this beautifully balanced site.

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