On the streets and online: the intriguing Vrij Beton campaign /u2014 Free Concrete in English, the collective ownership project from Amsterdam Alternative! With design agency/u00a0310k, and the financial support of Stichting DOEN Amsterdam Alternative they have just launched a campaign to promote the Vrij Beton project. With propaganda featuring vibrant color and intriguing pictures that are relevant to the cause's purpose. A project that aims to liberate real estate from the market and turn it into collective property. To offer permanent spaces for /u201cexperiments and projects that do not fit the commercial world as they aren/u2019t profit-driven./u201d Combing living, working, education, and public functions under a single roof. Spaces where art and culture are not necessarily the main focus, but social, political, and social activities have a place too./u00a0Everybody is welcome to join, share, donate or help in any other way. Vrij Beton is all about creating that collective force to make things happen.

Additional credits Concept & design:/u00a0310k.nl Photography: Leon Hendrickx Video: Copyride Color grading: Gary Grade Sound: Peter Rutten Voice over: Lilan Hak Photo/video location: Framer Framed