The Beauty of the Rare is a

photography series

featured in the magazine,/u00a0

Tentaciones/u00a0El Pa/u00eds,

/u00a0by/u00a0

Tessa D/u00f3niga Johnson

/u00a0and/u00a0

Christian Baumgartner

/u00a0from design studio Fragmento Universo.

The series is centred around the young Spanish actor and director,/u00a0Eduardo Casanova, who had/u00a0

just directed Pieles/u00a0(Skin), a film about discrimination and prejudice against people who are considered to be different.

Casanova says,/u00a0'

Cinema is like food, if you leave it a long time in the fridge it will rot. If I want to tell a story and I don/u2019t get it out of my head, my brain will get infected

'.

Johnson and Baumgartner's art direction aimed to go beyond beauty and ugliness, in the same manner that Casanova thinks in his scripts. 'The art direction of the series marks the idea to provoke the audience, awake consciousness and induce surprise with images that reflect aesthetic pleasure. Octopus, crab burgers, pink cigars and colourful cabbages are the protagonists of this series' universe.'