/u201cRemaining steadfastly committed to delivering translations that resonate authentically with human expression./u201d/u00a0Stefano Bianco Maselli

Translations in the era of artificial intelligence. This discourse revolves around the paramount significance of human experiences/u2014a significance that resonates even within corporate and technical texts. S/BM, frequently engaged with the automotive and horological industries, eloquently showcase how the emotionality and precision derived from personal human experiences starkly differentiate themselves from texts generated by AI.

Studio Last have endeavored to reflect this ethos within the design of this visual identity and a new website, eschewing all sentimentality; quite the contrary. Their design for this VI is decidedly minimalist, encapsulating the contemporary ethos of human translations.

Concept, Design & Code:/u00a0Studio Last. 2024 Fonts: Asfalt & Diatype by ABC Dinamo