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Midday
June 25, 2018
Mindsparkle Mag
Beautiful and fun identity and packaging design created for Real Handful by studio Midday, a design studio based in London. Real Handful is a snack brand based in/u00a0Manchester.
Inspired by the rebellious brand name Midday created a new positioning and brand identity for snacking brand Real Handful. Led by an /u2018Unruly Flavour/u2019 design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it/u2019s cheeky personality. Deliciously nutritious snacks that don/u2019t play by the rules.
Creator: Midday
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