Located in /u0130zmir, Turkey, Razz is more than just a burger joint /u2013 it/u2019s a haven for burger enthusiasts seeking to step out of the ordinary dining experience. Their do-it-yourself concept reestablish a playground where customers will unleash their creativity as they build their perfect burger, choosing from a wide array of fresh, high-quality ingredients. Every element is thoughtfully selected, from juicy patties to artisanal toppings, to ensure a culinary masterpiece with every bite.

To capture the essence of the brand, we developed a custom logotype. Each letterform, with its imperfect style, reflects the individuality inherent in the DIY process, akin to selecting ingredients for a personalized burger. Inspired by street graffiti, our custom typeface adds a bold and street-style vibe to the brand. Seen across packaging, uniforms, pins and stickers /u2013 and splashed in Kelly Green /u2013 the identity doesn/u2019t scream for attention, and yet manages to get it.

Our branding service for Razz encompassed various aspects, including naming, slogan, packaging, visual identity, communication design, and branding strategy. We carefully crafted every element to ensure a cohesive and memorable brand experience for Razz and its customers.

Creative Direction:/u00a0

/u00c7a/u011f/u0131l Aygen

Brand Design:/u00a0

/u00c7a/u011f/u0131l Aygen

Visual Design:/u00a0

Valeryia Herasimava

Photography:/u00a0

Burak Barcik

Set Designer/Stylist:/u00a0

I/u015f/u0131l G/u00fcn As

Interior Design:/u00a0

15 Design Studio