A new branding project by SDCO Partners: John Lewis, one of Charleston/u2019s most prominent pitmasters and creator of Lewis Barbecue, expanded his culinary pursuits into a Mexican border cuisine concept called Rancho Lewis, home to scratch-made tortillas, locally sourced ingredients, Hatch chilis, and Charleston/u2019s largest bar.

The design conveys the warmth and joy inherent in the brand, using influences from West Texas architecture, vintage restaurants, classic and script letterforms, and colors that evoke the Texas landscape and hues of masa and mole.

A collection of graphic elements and tangible touchpoints /u2014 from hand-painted canvas wall coverings, matchbooks, signage, and red neon roses to menus and a sopapilla enjoyment guide with hand-drawn illustrations /u2014 create a playful, cohesive brand experience that guests will see, taste, feel, and remember.