The client approached/u00a0vve.design/u00a0studio with an idea of a new-generation butcher and requested their guide to achieve their dream. The creative team provided a full branding design and strategy service from A to Z, from naming to logo design, strategy to branding guidelines, pattern to packagings, labels to stickers, branded illustrations to animations, uniforms to product tags./u00a0

As a result, vve.design studio created a contemporary and new-gen butcher brand located in Turkey. So, they can proudly say that it/u2019s the first of its kind in the world! The word Ragyu is coined from the Italian /u201cRagu/u201d and the Japanese /u201cWagyu/u201d words. Before the team began creating the Ragyu brand, they looked at the butchery experience with fresh eyes from the inside out /u2013 analyzing everything from the habits and needs of a new generation. This allowed them to approach the industry in a way that none has done it before./u00a0

However, while revolutionizing the butchery, designers wanted to keep strong imagery more than a logo but an icon to remind the traditional way, and most importantly used by none. In the end, all these thoughts and research pointed in one direction; the ear tag.