Today, we're taking you to Europe to showcase Ohne Distanz: Litauische Kultur in Bayern 2021. It's a cultural festival introducing Lithuanian music, art, cinema, and theatre in Bavaria, Germany. In times of isolation, the festival tried to look for a way to bring everyone closer and have creative dialogues without any distance./u00a0andstudio/u00a0was creatively in charge of the festival's visual identity./u00a0

While many related festivals present themselves more or less the same/u2014by showing the cultural program and disappearing till the next year/u2014Lithuania wanted to finally stand out with its unconventional thinking while presenting its culture to establish a dialogue with others. The central concept for Ohne Distanz's project became distance. In the beginning, you can see that between the two titles, there is a distance - it shows a clear psychical, psychological, and social distance between Lithuania and Germany. However, a dense blob glues it together and forms a container for various cultural events. For that, designers created a representative visual metaphor: any distance can be filled with culture.

All in all, Ohne Distanz's branding offers a modern and trendy aesthetic for this multi-cultural project. We love when design crosses borders, not only disciplinary speaking but geographically./u00a0