Objectivity Squared is an independent, investment advisory firm helping clients live with greater meaning and impact. SDCO Partners created a new outstanding brand identity that stands out./u00a0

The logotype utilizes lowercase sans serif letterforms that are both classic and current./u00a0An abstract fingerprint mark represents the human connection integral to the brand /u2014 and their enduring relationships with clients./u00a0

A system of graphic elements makes use of geometric shapes and compelling copy to add depth and visual interest./u00a0Shades of black, olive, ivory, and red-orange strike an iconic chord in a typically conservative industry./u00a0

Print collateral, including large-format and letter sized envelopes, and notecards, utilize the logotype, abstract fingerprint mark, and branded colors to create a system that/u2019s classic, current, bold, and memorable. The

website

employs intriguing animation, bold typography, and informal portraits of the tight-knit team that invite visitors and prospective clients to explore and learn more about this innovative company.